Hi, This Is Tarun Rathi 👋
I’m a marketing strategist, engineer , entrepreneur and product guy all rolled into one. I specialize in connecting tech and non-tech elements to find the best possible way to drive business growth.
Hi, This Is Tarun Rathi 👋
I’m a marketing strategist, engineer , entrepreneur and product guy all rolled into one. I specialize in connecting tech and non-tech elements to find the best possible way to drive business growth.
8+
Year of Experience
30+
Project Completed
20+
Happy Client
Working With 20+ Brands ✨ Worldwide
Working With 20+ Brands ✨ Worldwide


































Trusted By 20+ Recommendations
"Tarun is a through marketing professional, His approach towards understanding the audience and building a curated marketing strategy is just one of his superpowers around Marketing.
It was an absolute pleasure working with Tarun in various capacities. "
Amit Malik - COO
"Tarun is a very passionate person be it about Travel, his full-time vocation, Cooking or Marketing/growth. His commitment reflects in every aspect of his company Plan the Unplanned. I know him since 2016 and over the year have seen his Brand and company grow 5X steadily without compromising on quality or curation. I highly recommend his expertise in the travel domain and would like to see them grow internationally in the coming year."
Manikanteswer B - Building Events and IPs
"It was an absolute delight working with Tarun. Very humble, down to earth and kind individual who adds great creativity to the team. His insights have been very beneficial in the marketing team. He is highly motivated and self-reliant. He is a person who enjoys life to its fullest and this is one thing that I have learnt from him."
Swapna M - Head of People and Culture at Recro
"It has been a pleasure to be associated with Plan The Unplanned and work closely with Tarun. One of the most patient people I've ever come across, Tarun is brilliant in crafting the website as per needs, knows the knick-knacks of the web-world, and has an excellent understanding of Digital Marketing & SEO. He's quite clear about the work he's seeking from you, and his briefing makes it super-easy to work with him, even when working as a freelancer. Over the last 4 years, I've seen Tarun grow along with PTU as a brand. A keen traveler and adventure enthusiast, I'm sure that he'll go places with all the potentials he possesses."
Riyanka Roy - Content Manager
"When you are looking to bounce off ideas and fine tune your thoughts, you look to Tarun. From a friend to an advisor, Tarun has walked the talk of qualities a leader and an entrepreneur would gloat of possessing. He has consistently displayed the will to learn, grow, adapt and tirelessly work towards his goals. His ability to stay calm through stressful situations and fore thinking has been exceptional. It has been great working with him, and any visionary would agree with me upon knowing him."
Alapana B - Senior Manager
"My association with Tarun spans 5 years and I've seen him wear different hats and taking various responsibilities in a Startup with utmost dedication and brilliant execution. He is well versed with real world knowledge of how to take on challenges in Digital Marketing, Social media Strategy, Finance, Team building and Leadership which he proved in his successful stint at Plan the Unplanned. With no formal degree in Marketing yet immense passion he has acquired and gained extensive knowledge in the subject. He is well read, well travelled and highly approachable as a freelancer. I wish him the best in all his endeavours and highly recommend him."
Sanjana Hegde - Product Design
"Conversations with Tarun on the new SEO tools, paid Ads, and branding have been extremely insightful. He is always updated with the latest information on B2C business and technology. For the past few years, I have watched him strategize activities to maximize the revenue for Plan the Unplanned company, through consistent Marketing, blogs and social media campaigns. His experience in marketing, leadership skills, and the entrepreneurship background is a great advantage for any company he will be working with."
Prasana Lakshmi - Technical Writer
"I worked with Tarun at Recro & he is one of the coolest managers I have worked with. I love his leadership style, he knows how to get the work done by his team & he will just be a call away if you are stuck anywhere. I am sure anyone would love to work with him :)"
Rashmi Rana - Community
"I have known Tarun from the college days. The entrepreneur bug bit him even before he passed out of college. His marketing skills are very much known to us but not many people know that Tarun is an expert coder. His last travel venture was a successful one. Tarun is always is a go-to person for any marketing bottlenecks. He would be an asset anywhere he goes and I would definitely recommend him to have in your team."
Saurabh Wani - Leading Content & Growth
"Tarun is a leader a team wishes to have. Yes! Not a boss, but a leader. While he is very proactive with his strategies and work, he leaves no stone unturned in managing his team and making sure that we have the right learning curve Above all, he would never make one feel that he is the manager but would rather work like a colleague while smoothly getting the work done by them. His diverse knowledge from running a start-up for 4 years makes him a go-to person for problem-solving and creative thinking. There's a lot one can learn under his leadership. "
Prachi Mishra - Content & Brand Marketer
"Tarun is a super cool, kind and a humble person to work with. He is extremely enthusiastic, adventurous, encouraging and a talented individual. He doesn’t step back from sharing and learning. Enjoyed and learned a lot working with you Tarun, hope our paths cross again some time soon in professional journey.
Good Luck with your future endeavours. "
Afrien Sk - Founder’s Office
"An excellent Ability to Inspire, Impact and create a strong community is what defines Tarun. I met Tarun during my early trek days @ Karnataka , His way of leading the pack and ensuring safety and running the show together with Jatin took my attention. He is a prolific enthusiast with an ability to grab attention of all. I am sure to see PTU as one of the leading Trek Teams of the world. With Tarun onboard , I am sure this is going to be real soon. Wishing Tarun , the very best!!!"
Dr. Arunabha Bhattacharjee -Leadership Coach
I’m not your typical marketing professional; I bring a Computer Science background that equips me with a problem-solving mindset. This technical foundation allows me to bridge the gap between technology and business, tackling challenges from multiple angles.
As a marketing strategist, engineer, entrepreneur, and product guy, I excel in connecting tech and non-tech elements to drive business growth. I launched Plan The Unplanned by building an MVP in just 15 days, helping over 20,000 travelers and generating nearly $400,000 in revenue. This experience taught me invaluable lessons in product development, consumer behavior, and resourceful brand scaling.
At Spektra Systems, I led the go-to-market strategy for Microsoft's CLX project, driving adoption and contributing $0.5 million in ARR. I built and managed a high-performing marketing team of 15+, achieving 120% revenue growth from $5 million to $12 million through optimized sales and marketing efforts.
At Recro, I spearheaded a rebranding initiative that increased the company's digital presence by 500% and boosted engagement by 50%. I organized 27 community events with over 11,000 registrations in a year while enhancing employer branding and leadership visibility.
Having traveled solo to 9 different countries, I’ve broadened my worldview and deepened my understanding of global markets and customer needs.
I’m not your typical marketing professional; I bring a Computer Science background that equips me with a problem-solving mindset. This technical foundation allows me to bridge the gap between technology and business, tackling challenges from multiple angles.
As a marketing strategist, engineer, entrepreneur, and product guy, I excel in connecting tech and non-tech elements to drive business growth. I launched Plan The Unplanned by building an MVP in just 15 days, helping over 20,000 travelers and generating nearly $400,000 in revenue. This experience taught me invaluable lessons in product development, consumer behavior, and resourceful brand scaling.
At Spektra Systems, I led the go-to-market strategy for Microsoft's CLX project, driving adoption and contributing $0.5 million in ARR. I built and managed a high-performing marketing team of 15+, achieving 120% revenue growth from $5 million to $12 million through optimized sales and marketing efforts.
At Recro, I spearheaded a rebranding initiative that increased the company's digital presence by 500% and boosted engagement by 50%. I organized 27 community events with over 11,000 registrations in a year while enhancing employer branding and leadership visibility.
Having traveled solo to 9 different countries, I’ve broadened my worldview and deepened my understanding of global markets and customer needs.